Be Local

hello there, be local first!

Hotel Paradox

Expect the unexpected. Striking the perfect balance between natural beauty and urban design, Hotel Paradox challenges the typical Santa Cruz hotel experience with a bold blend of contradictions. Here, you’ll discover a different side of Santa Cruz, where rugged mountains, majestic redwoods, and vibrant communities hide in plain sight.

Cat and Cloud Coffee

We're on a mission to leave people feeling in a better place than they were before, and have a vision to change the way the world does business.

Yoso The Annex

A wellness lifestyle shop - where the spirit of nature and wellness intertwine. A sister to Yoso Wellness spa, we are dedicated to treasure selfcare, high vibrations, clean beauty and earthy good for a sustainable lifestyle.

Located at 109 Cooper St. Downtown Santa Cruz, Ca. or our online shop here at Yoso Wellness!

Bookshop Santa Cruz

Bookshop Santa Cruz is a large independent bookstore located in the heart of downtown Santa Cruz, California since 1966. Bookshop Santa Cruz fills over 20,000 square feet with a wide selection of new, used, and sale books along with extensive magazine, cards, gifts, and toys sections. 

Homeless Garden Project Store

Where your dollars make a difference! Our products are handmade by trainees in our program who are experiencing homelessness from produce and flowers grown on our organic farm in Santa Cruz.  Shop a wide selection of all-natural bath & body products, organic foods & beverages, hand-dipped beeswax candles & so much more! All proceeds support Homeless Garden Project's nonprofit programs.

Barceloneta Restaurant

Spanish tapas, paella, wine and cocktails in downtown Santa Cruz. A warm and welcoming environment with top tier meals!

Kinship Hair Co

Celebrating over 10 years in business, our mission at Kinship Hair Co. is to be a space to relax, and to create inclusion through beauty, touch and mindful communication. We pride ourselves in ensuring our guests are at ease and where their inner and outer beauty is celebrated, no matter their identity. We are a group of independent hair stylists here to serve our community by giving you the gift of effortless, beautiful hair, one day at a time.

Botanic & Luxe

Botanic and Luxe started in 2016 as a brick and mortar boutique in Santa Cruz, California.  Created by two best friends with a passion for design, beauty, and a holistic lifestyle.

Veg on the Edge

Our objective is to bring fresh produce and fair trade products to our community. We remain committed to ingredients that are fresh, consistently available and are in line with our dedication to high quality.

Leaf & Vine

Our mission is to spread the love of plants, and what better way to do that than bring the jungle to you!

Come shop for plants, plant care products, and all the essential tools to help incorporate them into your home.

Let’s fall in love with nature all over again.

Pacific Trading Co.

Offering the best women's premium fashion brands to Santa Cruz for over 30 years. A curated selection of Clothing, Jewelry, Accessories, Shoes and Lingerie.


Ethos is a low-waste living shop located in Santa Cruz, California, providing products, resources, specialty recycling and more.